Victoria Chen

About Victoria Chen

A strategic and collaborative leader with a track record of driving high-impact cultural and business programs that connect brands with diverse audiences and fuel growth. I excel at synthesizing audience insights and competitive analysis to inform strategic direction, managing cross-functional partnerships and external agencies, and developing programs. My work spans developing new processes and operational playbooks, streamlining workflows, and leading end-to-end execution that boosts engagement, performance, and business outcomes.

Experience

1. Senior Manager, Cultural Platforms

   American Express

   Jan 2023 — Present

   Drove strategic evolution of a B2C platform by identifying business opportunities through audience insights and competitive research, crafting agency briefs, and collaborating with cross-functional teams and external partners to shape platform direction and inform go-to-market strategy.Led multicultural B2B marketing initiatives to advance the company’s ESG commitment to support 750K+ underrepresented small businesses by 2025 — managing end‑to‑end strategy and execution of a fellowship for Latina entrepreneurs, collaborating with external partners to co‑create needs‑based educational programming, developing experiential small business‑focused activations, and overseeing the digital resource hub to deepen engagement and impact.Spearheaded development of a new standard operating procedure and process‑risk self‑assessment to streamline operations, reduce inconsistencies, and improve efficiency, while documenting best practices and standardizing end‑to‑end program and campaign launches across cross‑functional teams.

Education

• Capital Normal University

  Advanced Chinese, Chinese Studies

• University of Michigan

  Bachelor of Arts (B.A.), International Studies: International Security, Norms, and Cooperation & Communications Studies

Skills

• Research
• Microsoft Office
• Microsoft Word
• Powerpoint
• Microsoft Excel