Victoria C

About Victoria C

I specialize in using strategic LinkedIn outreach to generate a pipeline of highly qualified registrants for B2B webinars, virtual summits, and in-person events. Instead of cold leads, I focus on attracting an engaged audience that is genuinely interested in your content, turning your events into powerful lead-generation engines.My expertise lies in crafting campaigns that communicate the unique value of your event to the right decision-makers, driving registrations and maximizing attendance rates.

Experience

1. Demand Generation Specialist

   Techbusinesslive

   Oct 2024 — Present · Bengaluru, IN

   Develop and execute multi-channel demand generation campaigns (email, social media, paid ads, SEO, webinars, and events) to drive qualified leads and pipeline growth.Collaborate with sales and marketing teams to align on lead generation goals and optimize conversion strategies.Manage marketing automation platforms and CRM systems to track, score, and nurture leads.Analyze campaign performance metrics (CTR, CPL, MQL, SQL) and report on ROI.Conduct A/B testing and continuously optimize campaigns for improved results.Create targeted content and offers for different buyer personas and stages of the funnel.Manage paid advertising (Google Ads, LinkedIn, Meta) to generate high-quality leads.Stay updated with the latest trends and technologies in demand generation and digital marketing.

Education

• Indian Institute of Management Bangalore

  Master of Business Administration, Marketing/Marketing Management, General

• Periyar University, Tamil Nadu

  Bachelor of science in mathematics, Human Resources Management and Services