Victoria Basova

Growth Marketing Senior Manager @Equinix

Toronto, ON, CA
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WORK HISTORY

Jul 2024 — Present

Growth Marketing Senior Manager @Equinix

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Toronto, ON, CA

Expanding Global Marketing operations by leading large cross-functional projects, including- Lead scoring optimization and predictive scoring enablement- Agentforce implementation and AI agent use-cases to drive business impact- Data operating model for marketing (privacy, governance, reporting)- Change management

EDUCATION

2011 — 2012

Toronto Metropolitan University

Master of Arts (MA), Media Production

2006 — 2010

York University

Honors BA, Communications and Psychology

SKILLS

RetailSocial Media MarketingEditingPress ReleasesAudience AnalysisContent MarketingExacttargetPhotographyBrand DevelopmentPublic RelationsMedia RelationsManagementCommunity DevelopmentAdobe Creative SuiteGoogle AnalyticsDigital StrategySocial MediaFacebookPublicityDigital MarketingContent StrategyCommunity EngagementMarketing StrategyRadian6Salesforce.com ImplementationPress KitsCopywritingMicrosoft OfficePublic SpeakingMarketingEmail Marketing

ABOUT VICTORIA BASOVA

Victoria Basova is a digital media and education professional. Her process includes analyzing the origin of emerging trends and understanding behaviour drivers, in order to deepen engagement, provide added value, and foster meaningful relationships with brands and their target audiences through digital channels. Her goal is to offer strategic marketing and communication solutions that are interesting, impactful, and insightful.

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Victoria Basova — Growth Marketing Senior Manager at Equinix in Toronto, ON, CA | Unifers