Victoria Basova
Growth Marketing Senior Manager @Equinix
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WORK HISTORY
Growth Marketing Senior Manager @Equinix
Toronto, ON, CA
Expanding Global Marketing operations by leading large cross-functional projects, including- Lead scoring optimization and predictive scoring enablement- Agentforce implementation and AI agent use-cases to drive business impact- Data operating model for marketing (privacy, governance, reporting)- Change management
EDUCATION
Toronto Metropolitan University
Master of Arts (MA), Media Production
York University
Honors BA, Communications and Psychology
SKILLS
ABOUT VICTORIA BASOVA
Victoria Basova is a digital media and education professional. Her process includes analyzing the origin of emerging trends and understanding behaviour drivers, in order to deepen engagement, provide added value, and foster meaningful relationships with brands and their target audiences through digital channels. Her goal is to offer strategic marketing and communication solutions that are interesting, impactful, and insightful.
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