Victoria Ashworth

Senior Director of Marketing & Communications, Memorial Hermann Physician Organization @Memorial Hermann Health System

Houston, TX, US

The Physician Organization is comprised of Houston’s largest network of doctors with 4,800 employed, academic and independent physicians who participate in joint contracting and in the nation’s top performing Accountable Care Organization. The Memorial Hermann Medical Group includes 735 employed primary care, specialty, hospital medicine, emergency medicine and palliative medicine providers across 11 hospital campuses, 95 physician practice locations, 9 urgent care centers and 15 employer-based clinic locations. Responsible for directing marketing and advertising strategy, which includes creative development and placement in traditional and digital channels, message development and distribution of internal and external communications as well as business development and outreach efforts for the Physician Organization. Effectively leads marketing strategy for Memorial Hermann Medical Group, consistently exceeding all performance goals and metrics including website unique pageviews, online scheduling, and new patient appointment growth. Also provided leadership to launch an online reputation management strategy for the organization to strategically grow star ratings and search rank for employed physicians.

Texas A&M University

Bachelor of Business Administration (BBA), Marketing