Victor Falcão
General Manager @City\'s Book
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WORK HISTORY
General Manager @City\'s Book
Toronto, ON, CA
Responsible for Events & Partnership Strategy and Execution- Led the planning and execution of partnership strategies across corporate and governmental sectors- Built and sustained strategic partnerships, supporting long-term business development goals- Created and delivered customized proposals to sponsors, stakeholders, and public authorities- Identified, onboarded, and nurtured key partners to enhance organizational reach and brand alignment- Supported the Sales team with partner-driven lead generation and client acquisition efforts- Managed high-impact events, including product launches, executive meetings, lectures, and institutional networking sessions with mayors, consuls, and business leaders- Developed event concepts aligned with brand positioning and stakeholder interests- Oversaw vendor and supplier coordination, ensuring quality standards and on-time execution- Supervised on-site operations, ensuring smooth delivery and real-time problem solving- Handled post-event reporting, stakeholder follow-up, and partner engagement to reinforce long-term collaboration.
EDUCATION
Faculdades Integradas Rio Branco
Bachelor's Degree - Public Relations.
USP - Universidade de São Paulo
Postgraduate Diploma - Marketing and Communication Management
FIEB - Fundação Instituto de Educação de Barueri
Technical course in Business Administration
George Brown Polytechnic
Certificate, Event and Meeting Management Program
ABOUT VICTOR FALCÃO
With a background in public relations, partnerships, events, and business development, I specialize in turning ideas into real-world impact. I thrive where creativity meets strategy — whether I’m launching a project, growing a brand, or building cross-cultural collaborations.From the first spark to full execution, I bring people together and make things happen. Always open to new collaborations, ideas, and opportunities. Let’s connect!
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