Victor Bertrand
Director, Digital Strategy & Planning @CIBC
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WORK HISTORY
Director, Digital Strategy & Planning @CIBC
Toronto, ON, CA
Lead a team who collaborates with key Marketing and Line of Business partners to establish and generate results for annual and campaign targets specific to digital and direct marketing conversions.Develop, optimize, and prioritize digital marketing strategies and tactics taking place throughout the year to achieve aggressive sales goals.Manage a team of direct reports who act as business owners for their assigned portfolios by constantly leveraging data to assess current performance and forecast future performance to derive insights and business recommendations.Spearhead the ongoing work to optimize digital client journeys, sales conversions, and product usage. Direct the prioritization of digital and direct marketing work based on estimated return on effort. Influence project roadmaps by identifying key capabilities and enhancements required to promote a best in class experience and increase digital’s contribution to the bank’s total sales performance.
EDUCATION
St. Cloud State University
Master of Business Administration - MBA
St. Cloud State University
Bachelor of Science, Marketing
SKILLS
ABOUT VICTOR BERTRAND
Digital marketing leader with 10+ years of demonstrated experience in omnichannel campaign strategy development, process enhancements, marketing execution, and optimization, driven by a life-long ambition to help others.
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