Victor Drummond
User Experience Specialist @Virgin Atlantic
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WORK HISTORY
User Experience Specialist @Virgin Atlantic
London, GB
Enhanced the end-to-end passenger journey by integrating user-centric design, accessibility, and service excellence into every touchpoint. Focused on improving cabin crew performance, in-flight experience, and digital interactions to align with Virgin’s premium brand values. Collaborated with cross-functional teams to optimize customer feedback loops and drive innovation in customer service delivery.
EDUCATION
Unasp - Andrews University
Journalism, Social Communication, Sociology, Psychology, Photojournalism, Political Science, Religion
Harvard Business School
Supplementary course, Business Administration
FGV - Fundação Getulio Vargas
Retail Marketing, Retail Marketing
FGV - Fundação Getulio Vargas
Marketing for Retail, Marketing/Marketing Management, General
ComSchool International
Certificate Level 4, Digital Marketing and Neuromarketing
University of London
Political Science and Government
Unasp - Andrews University
Publicity and Advertising, Advertising, Propaganda, Marketing, Statistics, Data, Cinema, Creativity, PR, Copywriting, Arts
USP - Universidade de São Paulo
Post-Graduation in Service Administration, Management, Business Administration, Direction, Services, Corporate Organization
University of London
Certificate Level 6, Digital Marketing
Loughborough University
PhD Researcher, Digital Technologies, AI and Health
Loughborough University
Python for Scientiic Computing and Artificial Intelligence
Utrecht University
Postgraduate Degree, Political Science and Government
SKILLS
ABOUT VICTOR DRUMMOND
With over a decade of seasoned expertise, I am a highly accomplished Marketing Director known for propelling companies to unparalleled success. My achievements include securing awards such as three Gold Lions at the Cannes Festival, two Popai Awards, four Quality Awards, and High-Profile Awards in London.I\'ve been instrumental in tripling company revenues and elevating marketing sales to unprecedented heights throughout my career. I possess a proven track record as the creative force behind the successful establishment of brands from their inception. A strategic thinker, I have repositioned global brands to seamlessly adapt to regional and market demands, consistently delivering impactful results.My academic background includes dual Bachelor\'s Degrees in Journalism and Advertisement & Marketing, a Master\'s in Service and Quality Management, and certifications in Digital Marketing, Neuromarketing, Global Diplomacy, and Human Rights. My professional journey has been a diverse and enriching one, spanning a wide range of sectors including Pet Care, Charity, Education, Construction, Environment and Sustainability, Events Management, Government and Public Administration, Beauty, Hospitality, Food & Drink, Medical, Health and Social Care, Marketing and Branding Consultancy, Museums and Galleries, News and Publishing, Product Development, Retail, Science and Technology, Sport and Wellness, Technology, Data & Intelligence, Theatre, Music and Entertainment, and Hospitality.My professional skill set is comprehensive and diverse, encompassing advertising and media agencies, business planning, digital marketing, fundraising, crisis management, marketing intelligence, marketing and branding strategies, performance marketing, metrics analysis, reports, and sales. Brands such as Audi, Avon, The British Library, Carrefour, Cartier, Royal Institute of International Affairs, Club Med, Daiso Japan, Dunhill, Emirates Airlines, Francis Crick Institute, Gatorade, Google, Land Rover, Jaguar and many others are part of my portfolio. I bring a wealth of skills and insights, combining strategic vision with hands-on expertise to drive businesses to new heights of success.
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