Victor Saha
Adjunct Professor of Marketing @University of Southampton Delhi
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WORK HISTORY
Adjunct Professor of Marketing @University of Southampton Delhi
EDUCATION
Shiksha Niketan School
High School
National Institute of Technology Agartala
Bachelor's Degree, Mechanical Engineering
Birla Institute of Technology and Science, Pilani
Doctor of Philosophy - PhD, Marketing
Birla Institute of Technology and Science, Pilani
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT VICTOR SAHA
Associate Professor and Area Chair of Marketing at Jindal Global Business School (JGBS), O. P. Jindal Global University. Adjunct Professor of Marketing at the University of Southampton, Delhi. Adjunct Professor of Marketing at Goa Institute of Management (GIM), Goa.Visiting Professor of Marketing at IIM Rohtak, BITS Pilani (for working executives), IMT Ghaziabad, IIFT Delhi, and IIFT Kolkata.Courses Taught:Consumer Behavior, Integrated Marketing Communications, Marketing Management, Brand Management, International Marketing, Marketing Research, B2B Marketing, Advertising & Promotion Management, Sales & Distribution Management. Research interests: Premiumization (primary research area)Value co-creationImpulsive purchase behaviourTourism MarketingBrand sabotagePublished in: Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Psychology & Marketing, Journal of Retailing and Consumer Services, Journal of Macromarketing, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Marketing Management, International Journal of Consumer Studies, Journal of Product & Brand Management, Australasian Marketing Journal, Journal of Global Information Management, among others.Popular Press:1. Why do we need a Digital Rupee in the age of UPI?(Published at: BW Businessworld)(Link: Can ONDC be the UPI moment for India\'s Digital Economy?(Published at: South Asia Monitor)(Link: https://southasiamonitor.org/spotlight/can-ondc-be-upi-moment-indias-digital-economy)3. Copper offers India a glowing hot opportunity: Now for a strategy ((Published at: HT Mint)(Link: Training:Application of Behavioural science in Sales & Marketing
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