Victor Pinto
Think strategically. Create fearlessly. Results matter a lot. People matter most.
- Role
- Senior Director at Insureon
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Victor Pinto
featured accomplishmentsDirected healthcare marketing—Abbvie, Bellevue Pharmacies, Phillips Oral Healthcare and more.Drove product development of an app that was the #1 download on the App Store upon launch. Specialized in SEO/SEM to increase audience opt-in by 15%, site traffic by 30% and conversion by 7% for McDonald’s.Co-led Zombies digital experience: mentioned on websites; 525% Google search increase; social media conversations; and You Tube views. Increased open rate by 5% and click through rate by 3% in a down market—sending out millions of emails per week
Experience
Senior Director
Sep 2020 — Present
Inspire team, create content plans, craft compelling content for small business owners, launch campaigns, measure them, and always improve.• Partner with SEO and Customer Experience leaders to enhance customer journeys, keep on top of SEO trends, prioritize and meet business goals.• Inform testing strategy for content, develop content partnerships with innovators, be a primary advocate for digital experience enhancements.• Manage annual budgets, create thought leadership pieces from videos to ebooks, refine and evangelize content guidelines in step with customer needs.• Assist senior leadership with content needs.
Education
Northwestern University
Integrated Marketing and Communications
Skills
- Copywriting
- Web Design
- Digital Strategy
- Creative Strategy
- Information Architecture
- Leadership
- Concept Development
- Interactive Advertising
- Online Marketing
- Content Development
- Email Marketing
- Interactive Marketing
- Interaction Design
- Mobile Devices
- Social Media
- Brand Development
- Strategy
- E-Commerce
- Branding
- Art Direction
- Newsletters
- User Interface Design
- Mobile Internet
- Management
- SEO
- Marketing
- Brand Architecture
- Sem
- Multi-Channel Marketing
- Digital Marketing
- Relationship Marketing
- B2b
- Direct Marketing
- Adobe Creative Suite
- Creative Direction
- Advertising
- Social Networking
- Brand Awareness
- Social Media Marketing
- Online Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.