Victor Martinez
Regional Sales Manager @Lactalis U.S. Yogurt
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WORK HISTORY
Regional Sales Manager @Lactalis U.S. Yogurt
Los Angeles, CA, US
Manage Supermarket National Account. Manage a team of 12 Broker Sales Account Managers ensuring growth, spend, pricing, promotions, and placement is executed to Lactalis standards.• Manage corporate supermarket client relationships and negotiated high value-adding services.• Develop annual business plans, perform data analysis to evaluate and manage trade funds to increase profitability, retention, new item distribution, space expansion, placement and influencing client purchasing behaviors. • Leverage the entire US Yogurt portfolio using negotiation tactics and fact based selling.(IRI data)
EDUCATION
Biola University
Business Administration and Management, General
University of Phoenix
Bachelor of Arts - BA
SKILLS
ABOUT VICTOR MARTINEZ
Strategic CPG Business Manager with a demonstrated background in the food & beverages…
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