Victor Luis Garcia
Spc. Visual Identity
- Role
- Spc Visual Identity at McDonald's
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Victor Luis Garcia
I am a graphic designer passionate about blending creativity with strategy to shape…
Experience
Spc Visual Identity
Apr 2025 — Present · Chicago, IL, US
The Brand, Culture & Content team supports the U.S. business through creativity, innovation, and cultural relevance. This role works closely with the Design Director and agency partners to execute visual identities across campaigns, including Core Food Products, Brand Relevance, and Happy Meal initiatives. Responsibilities include managing packaging design, supporting food photo shoots, coordinating merchandise, and maintaining visual consistency across touchpoints throughout the customer journey.
Education
DIS - Study Abroad
Graphic Design
2023 — 2023
COOP Careers Fellowship
Digital Marketing
2025 — 2035
University of Michigan
Bachelor's degree
2020 — 2024
University of Michigan
Bachelor of Fine Arts - BFA
2020 — 2024
The Chicago High School for the Arts
Design and Visual Communications, General
2016 — 2020
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