Victor Ferrer
Director of Sustainability and Energy @City Of Pico Rivera
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WORK HISTORY
Director of Sustainability and Energy @City Of Pico Rivera
Pico Rivera, CA, US
Championed and launched Pico Rivera’s first community solar and battery storage program, securing over $3M in project financing and forming strategic partnerships with vetted local installers—expanding clean energy access and backup power for residents while keeping costs stable.Expanded and enhanced SB 1383 compliance through a comprehensive outreach and education strategy, including multilingual workshops for residents and businesses, targeted grant support for small businesses, and a phased transition to enforcement—recognized by CalRecycle as a model city for compliance and innovation.Led the development and adoption of the City’s first Climate Action and Adaptation Plan (CAAP) from concept to Council approval; the CAAP now serves as the strategic framework guiding all sustainability programs, capital planning, and policy decisions.Manage PRIME, the City’s Community Choice Aggregation (CCA) program, serving over customers with an annual operating budget of $23 million—delivering reliable power at competitive rates while advancing renewable energy goals and reducing greenhouse gas emissions.Authored and passed key sustainability policies, embedding equity, clean energy, and climate resilience into the City\'s General Plan and budgetary planning.Built high-impact partnerships with utilities, nonprofits, and academic institutions—including CalChoice and FoodCycleLA—to design and deliver resident-focused energy and waste reduction programs at no cost to the City.Directed multi-million-dollar grant development and program delivery, coordinating across agencies like CalRecycle, CEC, and CPUC to secure funding, meet compliance standards, and scale innovative initiatives.Designed and launched public engagement campaigns on sustainability, energy conservation, and resource equity—tripling community engagement and strengthening trust in City-led programs.
EDUCATION
California State University, Los Angeles
Master of Public Administration - MPA, Public Administration
University of California, Merced
Bachelor of Arts (BA), Political Science and Government
ABOUT VICTOR FERRER
I was raised in the working-class cities of Southeast LA—Bell, Cudahy, and South Gate—where environmental justice is not just a policy term; it is lived reality. That experience shaped how I lead today: with purpose, perspective, compassion, and a little bit of edge.As the Director of Sustainability & Energy for the City of Pico Rivera, I drive climate, clean energy, and equity-focused initiatives, but I did not get here by staying in one lane. I have worked across Community and Economic Development, Finance, Public Works, City Administration, and of course, Sustainability. Basically, if it touches local government, I have likely had a hand in it.This makes me a generalist in the best way. I know how to move things forward across silos, build trust with diverse teams, and turn big ideas into actual programs (with budgets, timelines, and all). I am not afraid of red tape: I cut through it with strategy, humor, and the best unhealthy snacks.Proud UC Merced alum. MPA grad. Public servant at heart. Dad to two future world-changers. I lead with hustle, humor, and heart, and I believe that local government should be bold, equitable, and actually get stuff done.Let’s connect—especially if you are into climate, community, or just want to swap good grant war stories.
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