Victor Barrenechea
Senior Copywriter @McCann
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WORK HISTORY
Senior Copywriter @McCann
Lead copywriter on the Chevy Certified Service \"Depend on Us\" rebrand, rolled out across 2,900 dealerships nationwide, including point-of-sale materials and an online video campaign-Wrote SEO-informed web copy for Chevy Retail and Certified Service, aligning with UX and brand tone while improving visibility across key pages-Developed digital content for retail events and service campaigns, including landing pages, banners, promotional microsites, and social-first video scripts across Facebook, Instagram, X, Reddit, and TikTok-Played a key role in leading brainstorming sessions and creative direction for major campaigns, while mentoring junior copywriters through feedback and review sessions.
EDUCATION
Florida International University
Bachelor of Arts - BA
Florida International University
Bachelor of Arts (BA)
Florida International University
Bachelor of Science - BS
Miami Dade College
Associate of Arts (A.A.)
Miami Ad School
Copywriting
Florida International University
Bachelor's degree
ABOUT VICTOR BARRENECHEA
Fast briefs, tight deadlines, last-minute changes—I’ve seen it all, and I’ve written…
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