Victor Araujo
- Role
- Global Brand Director at Mastercard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Victor Araujo
Culture shapes behavior. Technology scales it. The interesting part is everything in…
Experience
Global Brand Director
Aug 2025 — Present
Spearheaded the global adoption of MarTech platforms and built AI-powered marketing tools to scale digital transformation across markets and teams.Owned and led the development of the Mastercard Digital Engine, an AI platform using machine learning and NLP to identify real-time micro-trends and optimize personalized campaigns, content, and offers.Launched Mastercard’s first NFT campaigns, Web3 activations, and hosted the first-ever metaverse press conference, pioneering brand storytelling in immersive environments.Led digital activations for key sponsorship properties including McLaren F1, UEFA Champions League, Latin GRAMMYs, and Copa América, aligning brand experiences with culture and consumer passion points.Developed global brand strategy integrating data, storytelling, and tech; managed cross-functional teams to deliver integrated campaigns, product launches, and culturally resonant brand activations.
Skills
- Relaciones Con Los Medios De Comunicación
- Planificación Estratégica
- Microsoft Office
- Inglés
- Comunicaciones Estratégicas
- Marketing Communications
- Trabajo En Equipo
- Liderazgo De Equipos
- Comunicaciones Internas
- English
- Public Speaking
- Gestión De Proyectos
- Comunicaciones De Marketing
- Public Relations
- Relaciones Públicas
- Spanish
- Negociación
- Marketing
- Social Media
- Estrategia Empresarial
- Estrategia De Mercadotecnia
- Oratoria
- Marketing Digital
- Mercadotecnia En Medios Sociales
- Español
- Comunicaciones Empresariales
- Periodismo
- Negotiation
- Marketing Strategy
- Social Media Marketing
- Redes Sociales
- Mercadotecnia
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