Victoire Taverne
Head of Food & Content @Jow
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WORK HISTORY
Head of Food & Content @Jow
Région de Paris, FR
CONTENT STRATEGY / SOCIAL MEDIA / BRAND IDENTITY / DESIGN / TRENDS / FOOD - Content production: identifying the needs of the company and provide content for both the app/website and social media (photo, video, articles, campaigns, designs), taking care of the content strategy for our Blog and our social medias. Create content to consolidate Jow brand identity- Social medias manager: Create and build connections with our communities, think and develop content and editorial strategies to touch / inspire them everyday (15K followers to 400K followers)- Management and maintenance of the product and recipe catalog: create recipes, ensure the availability of stocks, selection of ingredients / products- Operational management of brand / product promotion partnerships: creation of sponsored content (photos, video) and promote it via our platform and medias- Work with the tech and data team to optimize and enhance metadata to improve recipe recommandation and costumer journey.
EDUCATION
ESSCA
Master 2 Webmarketing
ESSCA
Master 1 Consumer Goods Marketing
École Supérieure des Sciences Commerciales d'Angers
Marketing
ABOUT VICTOIRE TAVERNE
Head of Food & Content chez Jow
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