Victor Miller

About Victor Miller

Results-driven marketing technology professional with a passion for leveraging innovative solutions to create meaningful, one-to-one customer experiences. With over 9 years of experience in digital lifecycle management, marketing automation, and customer data platforms, I specialize in streamlining omnichannel marketing strategies across email, SMS, web, and push notifications.I thrive in dynamic environments, leading cross-functional teams to implement scalable solutions that enhance customer engagement, optimize operational efficiency, and drive business growth. My expertise includes: • Marketing automation and CRM integrations • Agile digital transformation • Data-driven decision-making • Stakeholder collaboration and strategic leadershipCertified as a Salesforce Marketing Cloud Consultant, I am committed to bridging the gap between business goals and technical solutions to deliver impactful customer journeys.

Experience

1. Manager of Digital Lifecycle

   Compassion International

   Jun 2023 — Present

   Led and mentored a team of five omnichannel digital specialists, overseeing key channels including email, SMS, web publishing, push notifications, and Salesforce integrations, ensuring alignment with business objectives and digital best practices.Developed a standardized, reusable email template structure with modular code optimized for enterprise-level scalability and dark mode compatibility, resulting in a 54% reduction in email build time and a 32% improvement in launch timelines.Designed and implemented standardized reporting frameworks for email and web campaigns, providing marketing leadership with actionable insights to drive data-informed optimization strategies.Defined organizational standards and procedures for transitioning the Content Management System (CMS) from Tridion to Contentful, contributing to the development of detailed user stories to address unique business requirements.Spearheaded the development of an SMS strategy plan, successfully increasing opt-in rates from <5% to ~40%, expanding the reach and engagement of mobile marketing efforts.Procured and implemented an automated competitor analysis tool, enabling data-driven benchmarking and strategic insights to enhance digital marketing initiatives.Transitioned the team from a waterfall project management approach to an agile methodology, reducing project timelines from 8-12 weeks to ~2 weeks, improving adaptability and efficiency in campaign execution.Key Achievements:Successfully improved cross-channel digital marketing efficiency through automation and process optimization, enhancing responsiveness and campaign performance.Empowered the marketing team with data-driven insights and agile processes, driving faster decision-making and improved resource allocation.

Education

• Liberty University

  Master's degree, Marketing

  2018 — 2022

• Union University

  Bachelors of Arts in Communication, Digital Communication and Media/Multimedia

  2012 — 2016

Skills

• Editing
• Social Media
• Adobe Creative Suite
• Public Relations
• Digital Media
• Graphic Design
• Photoshop
• Social Networking
• Vimeo
• Team Leadership
• Video Production
• Digital Photography
• Photography
• Final Cut Pro
• Public Speaking
• Video Editing
• Premiere