Vicky Lavallee
- Role
- Marketing Director, Growth at HICC Pet®
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Vicky Lavallee
Senior performance marketing leader with 10+ years across B2B, marketplaces, ecommerce…
Experience
Marketing Director, Growth
Jul 2025 — Present · Bellevue, WA, US
Lead multi-channel growth strategy for B2B and DTC segments of startup premium pet care brand. Manage 7-figure annual marketing budget, team of 3, and cross-functional stakeholders across product, sales, and operations both in US and international markets.Key initiatives: • Optimizing retail media performance through systematic campaign refinement and audience strategy (67% ROAS improvement) • Tripled paid media investments at month 2 while maintaining profitability• Developing B2B lead generation infrastructure and conversion processes • Managing multi-channel paid media with unified measurement frameworkLeadership: • Building marketing operations combining B2B and DTC methodologies • Leading performance marketing, content, and analytics functions
Education
University of Toronto
Bachelor of Business Administration (BBA)
Skills
- Creative
- Advertising
- Quality Results
- Creative Problem Solving
- Illustration
- Desktop Publishing
- Media
- Conscientious
- Apps
- Problem Solving
- Ac Neilsen
- Email Marketing
- Online Advertising
- Canadian
- Media Buying
- SEO
- Adventurous
- Reporting Tool
- Digital Strategy
- Strategy
- Brainstorming
- New Media Strategy
- Results-Oriented
- Analytical Skills
- Leadership
- Media Strategy
- Research
- Teamwork
- Digital Marketing
- Project Management
- Marketing Communications
- Google Analytics
- Media Planning
- Presenting Solutions
- Strategic Communications
- Computer Graphics Design
- Communications Planning
- Social Media Marketing
- Market Research
- Microsoft Word
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