Vicky Hayden
Senior Account Director @Edera Lab
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WORK HISTORY
Senior Account Director @Edera Lab
EDUCATION
University of Hertfordshire
BA Hons, Advertising & Marketing Communications
SKILLS
ABOUT VICKY HAYDEN
A strategic communications leader with 20+ years’ experience helping technology and innovation-led organisations build reputation, visibility and real commercial impact.At EDERA Lab, I lead PR and communications programmes for deep-tech and B2B innovators. I work closely with ambitious startups and scaleups to turn complex science and technology into clear, compelling stories that resonate with investors, partners and customers.My background spans international agency leadership and in-house roles across the UK and Asia, covering both B2B and B2C sectors. I’ve led multi-market programmes across EMEA, APAC and LatAm, providing senior counsel, shaping positioning and ensuring communications deliver measurable results.I’m passionate about translating complex ideas into narratives that build trust, credibility and momentum.
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