Vicky Downie
Principal Insight Consultant @UCAS
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WORK HISTORY
Principal Insight Consultant @UCAS
Cheltenham, GB
Consulting- Leading on the planning, management and delivery of student recruitment consulting projects for university customers, using a customer-centric approach at all times- Acting as the voice of the customer and always ensuring the solution meets, if not exceeds, the customers’ expectations to enable UCAS as an organisation to gain the maximum value from a successful ongoing relationship- Maintaining close internal relationships with data, insight and policy teams across the organisation to enhance the added-value provision to the customer- Upselling additional media, data and consultancy opportunities to customers where appropriate.Sales and business development- Nurture enquiries through the exploratory, proposal and sign-off stage of the consultancy sales process- Provide training and support to the Sales team in generating leads and introduce clients to data and consultancy products and services- Leading on awareness raising of the Consultancy service at UCAS and promoting the team as experts in higher education data and insight by identifying, attending and speaking at relevant sector conferences networking events.Product development- Developing our Widening Participation consultancy proposition to support Widening Participation and Student Success teams identify and achieve their strategic Access objectives and targets- Gaining first-hand customer experience insight on new and existing data products and services to inform ongoing improvements and identify opportunities for new UCAS products and services.
EDUCATION
Cambridge Marketing College
CIM Professional Diploma in Marketing
King Alfred's, Winchester
BA (Hons)
University of Exeter
MA
SKILLS
ABOUT VICKY DOWNIE
Strategic senior leader with over 20 years’ experience in higher education marketing…
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