Vicky Lawrence
VP Customer Experience Partnerships @Orderease
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WORK HISTORY
VP Customer Experience Partnerships @Orderease
Barrie, ON, CA
Instrumental in leading the strategy, partnerships, and operations that connect commerce systems across the supply chain — enabling B2B sellers, distributors, and retailers to grow faster through automation and integration.I’ve helped scale OrderEase from a niche order-management tool into a full middleware SaaS platform powering seamless data flow between ERP, POS, eCommerce, and logistics systems. My focus: aligning GTM strategy, operational excellence, and partner ecosystem growth to drive measurable revenue and market expansion.Key Highlights:Built and executed a GTM partnership strategy spanning major sales channels (Wayfair, Walmart), ERP systems (NetSuite, QuickBooks, Spire), logistics providers (ShipStation, ShipWise), and POS platforms (Lightspeed).Drove 43% of total closed revenue (YTD 2025) through partner-sourced and co-selling initiatives.Scaled the company from 7 to 30 employees, including a 13-person cross-functional team under my leadership (Partnerships, Sales, Marketing & CX).Directed the evolution from a wholesale order portal to a middleware SaaS platform, automating complex supply-chain workflows and reducing manual order processing.Built and optimized HubSpot CRM for GTM execution — implementing automation, dashboards, and KPI tracking to improve visibility and forecasting accuracy.Developed a scalable EDI implementation and certification program that accelerated trading-partner onboarding and strengthened enterprise integrations.Created standardized GTM playbooks for Sales, Partner Enablement, and Onboarding — improving team alignment and customer experience.Automated the sales-to-onboarding handoff and partner lead management by integrating HubSpot, Jira, and ClickUp via Zapier.Launched a Partner Management Portal to streamline collaboration and reporting between OrderEase and its partner ecosystem.Partnered closely with Product and Sales to align customer needs, product roadmap, and market execution.
EDUCATION
Laurentian University
Bachelor, Science Geology and Biology
Laurentian University/Université Laurentienne
B.Sc., Geology, Biology
ABOUT VICKY LAWRENCE
I’m driven by one thing: making complex systems, partnerships, and processes work the way people wish they worked.Whether it’s an EDI flow with too many exceptions, an ERP integration with hidden constraints, or a partner ecosystem that has potential but no structure, I love diving into the messy middle and bringing clarity, alignment, and momentum.🤝 Relationship-First, Results-FocusedI build partnerships the same way I build trust—with depth, consistency, and care.I’m not transactional. I’m not title-driven. I’m the person partners call when they need someone who understands their business, their workflows, and the real impact of a well-designed integration strategy.Working across VAR ecosystems such as Spire has taught me how to:Build credibility with both business and technical stakeholdersTranslate between developers, sales teams, execs, and end usersTurn VAR relationships into aligned, revenue-generating partnershipsSupport partners in understanding why integrations matter, not just how they work🧩 A Technical Mind in a Relationship RoleI don’t code, but I understand code.I’m fluent in EDI, APIs, data mapping, system behavior, and workflow dependencies.I can sit with engineers to troubleshoot, with sales teams to strategize, and with partners to simplify the path from integration → enablement → adoption.This blend of business, technical, and relational fluency is where I do my best work. Turning Chaos Into ClarityI’m naturally wired to see processes end-to-end. When something is unclear, inefficient, or undocumented, I can’t help but fix it. I love building frameworks that teams actually use:Partner enablement programsRepeatable co-selling motionsIntegration adoption journeysInternal processes that scale across teamsI enjoy connecting the dots between systems, teams, and goals—removing friction so people can focus on doing their best work. What Motivates MeI love working in environments where curiosity is encouraged, collaboration is real, and complexity is viewed as an opportunity—not a roadblock.Tech is moving fast, and I’m energized by roles where I can bridge strategy, operations, and technical understanding to help companies and partners grow together.If we’re connected, you’ll quickly learn this:I care deeply about the people I work with, I see things others overlook, and I never shy away from the hard problems.Let’s build better systems, better partnerships, and better outcomes—together.
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