Vicky Kumar
Analyst-Data Science, Publicis Groupe| M.Sc. Economics, IIT Delhi| Ex- Intern @CSEP (Formerly Brookings India) | Bayesian Market Mix Modelling | Time Series Analysis| Machine Learning|SQL|Python
- Role
- Analyst - Data Science at Publicis Groupe
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vicky Kumar
I am a passionate and driven professional with a strong foundation in economics, finance,…
Experience
Analyst - Data Science
May 2025 — Present · Gurugram, IN
Responsible for transforming complex data into actionable insights that inform strategic business decisions. Hands-on experience with Marketing Mix Modelling to optimize marketing investments, including building Bayesian using PyMC for more robust and interpretable results. Skilled in Statistical Analysis to identify key patterns and trends, and in Predictive Modelling to forecast future performance and guide decision-making. Passionate about applying advanced analytics to solve real-world business challenges.
Education
Sainik School Tilaiya
12th, Science
Deshbandhu College
Bachelor of Arts - BA (Hons), Economics
2020 — 2023
Indian Institute of Technology, Delhi
Master of Science - MS, Economics
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