Vicki Liao
Content Acquisition at The Roku Channel
- Role
- Director, Content Acquisition at Roku
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Vicki Liao
Results-driven content acquisition executive with 15 years of experience in content licensing, strategic planning and partnerships. Expertise in negotiating and structuring creative SVOD, AVOD and FAST content deals, optimizing budget spend, and driving key operating metrics. Proven track record of closing high-value licensing agreements, launching new partnerships, and growing revenue and content performance.
Experience
Director, Content Acquisition
Mar 2023 — Present · Los Angeles, CA, US
Content acquisition for The Roku Channel global AVOD and OTT linear/FAST
Education
University of California, Berkeley, Haas School of Business
B.S., Business Administration
2002 — 2005
UCLA Anderson School of Management
MBA
2009 — 2011
Skills
- Business Development
- Digital Media
- Sales
- Social Media Marketing
- Market Research
- Finance
- Negotiation
- Strategic Partnerships
- Integrated Marketing
- New Media
- Marketing Strategy
- Management
- Strategic Planning
- Analysis
- Digital Distribution
- Digital Strategy
- Analytics
- Business Strategy
- Advertising
- Event Planning
- Mobile Devices
- Online Advertising
- Strategy
- E-Commerce
- New Business Development
- Competitive Analysis
- Contract Negotiation
- Strategic Analysis
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