Vicki Latterell
Marketing Performance Professional: Event Manager | Digital Marketing Manager | Campaign Management
- Role
- Ibm Consulting Worldwide Event Manager at George P Johnson Experience Marketing
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Vicki Latterell
Top-performing Marketing Strategist | Campaign Manager | Event Manager known for…
Experience
Ibm Consulting Worldwide Event Manager
George P Johnson Experience Marketing
Jul 2014 — Present · Minneapolis, MN, US
IBM North America Event Manager leveraging strategy, tools, processes and platforms to create and deliver differentiated multi-touch event experiences start to finish, driving increased and deeper client engagement.* Strategically positioned and managed a $600K-$800K annual events budget* Managed the shift of all 2020 face to face events to digital, quickly adapting to the COVID-19 pandemic and resulting in 10 successful events between March-August generating over $190M in validated lead revenue* Ensured all events were encompassed by digital and social tactics to maximize buyer engagement* Provided operational skills to influence diverse internal teams, external agencies and vendors* Utilized analytic tools providing insights and decision making towards improving ROI on future events* Managed event sponsorships, onsite logistics and agency relationships while delivering attendee-centric experiences that drive both meaningful connections and results* Collaborated with Brand, Product Marketing and sales teams on development of event messaging, curriculum and speakers* Led IBM\'s presence at the 2018 and 2019 Adobe Summits managing booth design, breakout sessions, logistics, staffing, and expenses reaching over attendees, generating $20M associated win revenue* Executed 20+ face to face events in 2019 achieving $350M+ in associated win revenue
Skills
- Strategy
- Saas
- Marketing Communications
- Competitive Analysis
- Contract Negotiation
- Segmentation
- Partner Management
- Multi-Channel Marketing
- Integrated Marketing
- Program Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Crm
- B2b
- B2b Marketing
- Direct Marketing
- Marketing
- Business Alliances
- Business Process Improvement
- Go-to-Market Strategy
- Budgets
- Strategic Partnerships
- Sales Process
- Management
- Direct Sales
- Social Media Marketing
- Team Leadership
- Salesforce.com
- Sales Enablement
- Marketing Management
- Market Analysis
- Channel Partners
- Leadership
- Project Management
- Product Marketing
- Lead Generation
- Solution Selling
- Analytics
- Demand Generation
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