Vicki Hunsberger
B2B Marketing & Organizational Development Professional | Lifelong Learner | Providing Solutions for Process Industries | dcf.kadant.com
- Role
- Associate Director of Global Marketing - Dcf at Kadant Solutions Division
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Vicki Hunsberger
At Kadant Solutions, we help manufacturers in process industries do more and make more. From paper to metals and roofing to food and beverage, our doctoring, cleaning, filtration, and forming systems play an integral role in enhancing machine efficiency, optimizing energy utilization, and maximizing productivity in resource-intensive industries. Kadant Solutions is a leading supplier of doctor and roll cleaning assemblies, cleaning and conditioning systems, filtration solutions, forming structures, and in mill design services to process industries. Based on more than 80 years of installations around the world, we know our expertise improves: • Energy Utilization• Production Uptime• Machine Runnability• Process Efficiency• Safety ImprovementHelping customers improve operational efficiencies is the difference between just staying in business and thriving. When we’re called about production challenges, we solve them with our products and expertise. Clients show their gratitude by returning to Kadant Solutions year after year for technical assistance, new ideas, and advice.As associate director of global marketing - DCF, I lead the development and implementation of growth-oriented initiatives, with core strengths in strategic planning, content and digital marketing, product launch and training, and impactful communications. I’m passionate about building collaborative programs that empower sales teams and create memorable customer experiences. A dedicated lifelong learner, I’m always exploring new digital technologies to enhance our marketing efforts.(And I’m always up for a chat about cats!)Kadant Solutions Division is a subsidiary of Kadant Inc.(NYSE: KAI) and headquartered in Auburn, Massachusetts.
Experience
Associate Director of Global Marketing - Dcf
Oct 2025 — Present
As Associate Director of Global Marketing – DCF at Kadant Solutions, I lead global marketing strategy and brand alignment for DCF products, collaborating with affiliates worldwide to unify our messaging and deliver impactful customer-facing materials. I continue to oversee Kadant Solutions marketing initiatives and budgeting while mentoring my team and driving digital transformation across our platforms.In addition to my marketing responsibilities, I partner with HR and department leaders to enhance onboarding and learning programs and support our culture strategy. My focus is on fostering a connected, growth-focused workplace and sharing best practices to support our organization’s continued success.
Education
Davenport University
MBA, Marketing
2000 — 2002
Central Michigan University
BSBA, Marketing & Advertising
1995 — 1998
Western Michigan University
MA, Career and Technical Education
2007 — 2010
Skills
- Sales
- Marketing
- Trade Shows
- Teamwork
- Catalogs
- Newsletters
- Desktop Publishing
- Editing
- Forecasting
- Social Media
- Budgets
- Direct Mail
- Quarkxpress
- Management
- Powerpoint
- Microsoft Excel
- Training
- New Business Development
- Sales Operations
- Microsoft Word
- Pagemaker
- Proposal Writing
- Leadership
- Advertising
- Product Development
- Workshop Facilitation
- Competitive Analysis
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