Vicki Gibbs

Manager, Employee Journey & Brand @Western Financial Group

High River, AB, CA

In my new role with Western Financial Group as the Manager, Employee Journey & Brand, my team and I are on an exhilarating mission to elevate Western’s employee experience. We’re laser-focused on defining Western’s Employee Value Proposition (EVP), amplifying our employer branding, and streamlining onboarding & orientation—all while crafting our competency model to champion our employees’ career journeys. Our EVP will be a vibrant tapestry that represents more than just financial rewards. It’s an all-inclusive package that’s teeming with benefits, limitless growth opportunities, work-life harmony, and the invaluable experience of being a core part of Western’s dynamic culture.Our aim is to deliver a consistent and inclusive candidate experience from the initial introduction to the final welcome, ensuring every new member feels appreciated and recognized from the outset. We’re also committed to refining our onboarding and orientation processes to ensure a seamless transition for new hires and to build the framework for employees to launch & grow their careers within Western! This initiative is not just a part of our strategy; it’s the heart of our organization’s culture and the enhancement of the employee experience. It’s about nurturing an environment where diverse talents flourish, where equity is the norm, and where every contribution is celebrated!