Vicki Viera

Vice President @Lautman Maska Neill & Company

Washington, DC, US

Vicki (she/her) loves direct response because it’s the perfect marriage between creative thinking and hard data. She excels at developing long-term, multi-channel strategies that balance industry best practices with innovative approaches – and loves nothing more than honing the best fundraising ask for a given audience. As a result, she has helped numerous organizations move the needle and achieve significant and sustainable growth.As the leader of Lautman’s Staff Training Committee, she spearheads Lautman University, organizing training sessions on a variety of topics – ranging from copywriting basics, to public speaking, to how-tos on the latest fundraising technology (to name a few). In addition, she is active within the fundraising space, speaking at industry conferences and having served on the boards of the Association of Direct Response Fundraising Counsel (ADRFCO) and AFP of Greater New Orleans, as well as the Alumnae Board of Governors and Development Committee for Westover School in Middlebury, CT.Raised in New England, and currently living in New Orleans, you can find Vicki pining for cooler weather and counting down the days until Mardi Gras (and king cake!) season starts.

Tulane University

BA, Spanish

Universidad Pontificia Comillas

Study abroad

Tulane University - A.B. Freeman School of Business

BSM, Marketing