Vicki Keogh

About Vicki Keogh

Financial services leader with over two decades of experience building products, driving growth, and deepening customer engagement at Fortune 100 companies. Builds and motivates high performing teams to deliver profitable, brand-defining experiences that challenge conventional thinking. Known for operating with grit and resiliency in the face of adversity. Influences product development, delivers high-impact campaigns, creates brand-defining activations, and elevates the role of insights to bridge audience needs with core capabilities. Prior to Fannie Mae, Vicki led cross-functional teams, launched differentiated products and scaled marketing operations. She has also held senior roles at Capital One and Citibank. Her ability to blend analytical rigor with creative vision has consistently positioned brands for long-term success.

Experience

1. Vice President, Single-family Marketing Strategy

   Fannie Mae

   May 2023 — Present

   Lead integrated marketing strategy, insights, and performance marketing for $24B+ line of business. Establish KPIs and deliver high impact results grounded in business priorities.Amplify integrated, experiential, and digital marketing in support of technology, product launches, policies, and B2B industry partnerships to extend Fannie Mae’s reach and drive brand preference.

Education

• Yale University

  MBA, Yale School of Management, Marketing, Finance

• American University - Kogod School of Business

  Bachelor of Science - BSBA, International Finance