Vichu Shaji

About Vichu Shaji

Deputy-General Manager Sales International BusinessAs Deputy General Manager, I spearhead domestic and international business growth, overseeing regions across Asia and Africa. I lead a high-performing team of 35 members, comprising lead generation, marketing, and tele-calling specialists.Key Responsibilities:1. Business Strategy: Develop and execute sales and marketing strategies to drive revenue growth, expand market share, and enhance brand presence.2. Team Management: Lead, motivate, and mentor cross-functional teams to achieve sales targets, improve process efficiencies, and foster a culture of innovation.3. Market Analysis: Conduct market research, competitor analysis, and customer insights to inform business decisions and stay ahead of industry trends.4. Lead Generation: Oversee lead generation initiatives, ensuring a steady pipeline of qualified leads and opportunities.5. Marketing Campaigns: Collaborate with marketing teams to design and execute targeted campaigns, leveraging digital, social media, and traditional channels.6. Sales Performance: Monitor and analyze sales performance, providing coaching, guidance, and support to ensure sales targets are met or exceeded.7. Customer Relationship Management: Nurture and strengthen relationships with key customers, identifying opportunities for upselling, cross-selling, and account growth.8. Process Improvement: Continuously evaluate and refine sales and marketing processes, implementing best practices and leveraging technology to drive efficiency and effectiveness.Industry Expertise:I specialize in providing SaaS-based SFA (Sales Force Automation) solutions for the Pharmaceutical, Healthcare, and FMCG industries, representing SaneForce. My expertise includes- Implementing SFA solutions to streamline sales operations, enhance productivity, and improve customer engagement- Providing customized solutions to meet the unique needs of pharmaceutical, healthcare, and FMCG companies- Collaborating with clients to design and execute effective sales strategies, leveraging data analytics and market insights.Achievements- Consistently exceeded sales targets, driving revenue growth and market expansion- Developed and executed successful marketing campaigns, resulting in increased brand awareness and lead generation- Built and led high-performing teams, fostering a culture of collaboration, innovation, and customer-centricity.Feel free to connect with me on LinkedIn to explore opportunities, share insights, or discuss the latest trends in sales and marketing!

Experience

1. Deputy General Manager Business Development

   SANeForce

   Jun 2025 — Present · Chennai, IN

   Deputy General Manager – Sales & Marketing | Domestic & International Business Across 3 continents ( Asia, Africa & south America )As a seasoned leader in sales and marketing, I have been driving business growth across both domestic and international markets by building high-performing teams and delivering customer-centric solutions.Key Responsibilities & Achievements:* Strategic Leadership: Spearheading sales and marketing initiatives, aligning business strategies with market trends to achieve sustainable growth.* Team Management: Leading and mentoring marketing teams through the post-lead generation stage, ensuring seamless coordination with sales executives for demos, negotiations, and client onboarding.* Client Engagement: Successfully managing product demonstrations, workflow presentations, and value proposition discussions to strengthen customer trust and close deals.* Customization & Solutions: Collaborating closely with clients and internal ( Technical team ) teams to customize projects, ensuring solutions are tailored to business needs and drive measurable ROI.* Negotiation & Deal Closure: Leading complex negotiations with domestic and international clients, resulting in long-term partnerships and consistent revenue growth.* Business Expansion: Contributing significantly to expanding market presence, enhancing brand positioning, and building strategic alliances across regions.Success Snapshot:* Played a key role in winning major domestic and overseas projects.* Improved lead-to-conversion ratios through streamlined workflows and effective team collaboration.* Recognized for building a culture of accountability, performance, and customer delight within the sales and marketing division.* Passionate about transforming opportunities into long-term success stories, I thrive at the intersection of strategy, execution, and customer success.

Education

• Madras Christian College Higher Secondary School

  High School Diploma, Computer Science

• Sree Sastha Institute of Engineering and Technology

  Bachelor of Engineering - BE, Civil Engineering