Vi C.

About Vi C.

I\'m a product designer who\'s spent 12+ years figuring out how design creates real business value—not just pretty screens. I\'ve led design for B2B SaaS products at companies like CallRail and LogixBoard, built design systems from scratch, and shipped features that drove measurable outcomes like helping scale revenue from $5M to $15M at CareerPlug and maintaining 80%+ conversion rates on AI features used by 14K+ customers. I\'ve taken teams from 1 to 3 designers, launched 3 products in 18 months, and recently been exploring how AI can actually solve real problems in product workflows. I\'m happiest when I\'m both in the weeds designing and zoomed out shaping product vision—because I believe the best design leaders never stop making things.Known as a player-coach, I mentor high-performing design teams while aligning executives, product, and engineering around outcome-driven roadmaps. My approach blends vision, craft, and operational rigor—driving measurable impact like:• Scaling ARR from $5M → $15M through ATS redesign (CareerPlug)• Driving 15%+ MRR growth MoM via AI & messaging features (CallRail)• Launching 3 major products in 18 months in FreightTech SaaS (LogixBoard)• Positioning a company for acquisition through design-led roadmap creation (MobileTechRX)I thrive in fast-paced, growth-minded organizations where design is on its way to become a powerful lever to unlock new business opportunities. SkillsProduct Design Strategy • Principal Product Designer • Design Leadership • Design Systems • UX Strategy • Cross-Functional Collaboration • AI/ML Integration in Design • Player-Coach Leadership • SaaS Product Design • Outcome-Driven Design • Research & Discovery • Scalable UX Frameworks

Experience

1. Lead User Experience Designer, Mobile and Messaging

   CallRail

   Mar 2025 — Present · US

Education

• UC Irvine

  Master's degree, Human Computer Interaction and Design

  2019 — 2020

• Purdue University

  Bachelor's Degree, Design and Visual Communications, General

  2011 — 2015

Skills

• Graphic Design
• Css
• Html
• Web Design
• Branding & Identity
• Print Collateral Design
• Advertising
• Adobe Creative Suite
• Illustrator
• Front-End Design
• Photoshop
• Print Design
• Brochures
• Posters
• User Experience Design
• Team Leadership
• Public Speaking
• Leadership
• Art
• Indesign
• Magazines
• Social Media
• Github
• User Interface Design
• Design Research
• Interaction Design
• Sketch App
• Origami