Carlos V.
Account Director @ CKP | Strategic Marketing, Public Relations
- Role
- Account Director at Ckp
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Carlos V.
With over three decades of experience, I am currently serving as Account Director at the CKP Group, contributing expertise in strategic marketing, public relations, and revenue growth. My work focuses on aligning innovative strategies with organizational goals to deliver impactful results that resonate with audiences and stakeholders alike. My professional journey reflects a commitment to advancing arts and cultural organizations through thoughtful communications and collaborative leadership. I aim to empower teams and organizations to build meaningful connections with their communities while fostering sustainable growth.
Experience
Account Director
Sep 2025 — Present · Fayetteville, AR, US
Account Director at The CKP Group. I help organizations cut through complexity, find clarity, and move their audiences. CKP is built to be a true strategic partner—data-driven, mission-aligned, and hands-on from start to finish. My work sits inside that model.What we bring to clients:• Fractional and Interim CMO leadership for nonprofit arts and mission-driven organizations• Comprehensive marketing, communications, and audience strategy• Narrative development, messaging systems, and brand positioning• Full digital advertising planning, buying, and optimization across all major platforms• PR strategy, media relations, storytelling, and crisis communications• Segmentation, CRM optimization, automation, and full patron-journey design• Website audits, UX evaluations, and digital ecosystem alignment• Operational structure and team assessment for marketing and communications departments• Cross-functional alignment with development, education, guest experience, and board leadership• Reporting frameworks that tie activity to outcomes and support decision-making• Interim staffing support during transitions or vacancies• Executive coaching for marketing and communications leaders
Education
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor in Communications
1988 — 1992
Rice University - Susanne M. Glasscock School of Continuing Studies
Leadership Institute for Nonprofit Executives, Nonprofit Leadership
The Shepherd School of Music at Rice University
Master of Music
Texas Christian University
Bachelor of Music
Skills
- Team Management
- Contract Negotiation
- Creative Direction
- Performing Arts
- Social Media Marketing
- Brand Development
- Marketing Communications
- Event Planning
- Leadership
- Email Marketing
- Editing
- Online Marketing
- Indesign
- Nonprofits
- Pricing Strategy
- Collateral Material Development
- Marketing
- Direct Marketing
- Public Relations
- Media Relations
- Social Media
- Non-Profits
- Blogging
- Lead Generation
- Vendor Management
- Press Releases
- Digital Media
- Sales
- Marketing Research
- Direct Mail
- Graphic Design
- Media Buying
- Copywriting
- Web Design
- Music
- Event Management
- Advertising
- Magazines
- Strategy
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