Vicente Cortina

WORK HISTORY

EDUCATION

ABOUT VICENTE CORTINA

I´ve been in one of the top brand builder´s headoffices in the world with literally an infinite budget and I\'ve launched a brand in a startup from scratch with very limited ressources.I\'ve helped, as a consultant, senior marketeers on high level projects with the best brands of the world, and entrepreneurs with new to the world categories and brands.I´ve led both Innovation and Brand Teams.Highlights- Relaunched the Base Business of Danone Dairy in Mexico to take category leadership- Created the local premium beer segment in Mexico launching Bohemia Obscura, Bohemia Weisen, Bohemia Bock- Created the RTD beer segment with the launch of Sol Clamato, Sol Limón y Sal- Best Marketing Campaign of 2010 with Sol Mexico (Grupo Expansión - CNN)- Launched Sol in selected Heineken markets to take the leadership in the Mexican beer segment away from competition- Red Dot Design Award for Sol new bottle design (Red Dot Design Awards 2012)- Generated 15M incremental revenue for Pfizer´s ibupirac brand in Argentina as a consultant- Created the Marketing and Brand Strategy for the launch of Clip en Mexico to become one of the first Mexican Unicorns (2B USD valuation) as a consultant- Created the Greek Yogurt segment in Mexico launching Chobani as a consultant- First ever Hard Seltzer in Mexico beating ABI, HKN and KO to market- First alcoholic beverage in Mexico to be Certified by B Corp.