Vic Baldry
Global Marketing Operations & Omnichannel Strategy | Enterprise-Wide Transformation | Driving Growth in Highly Regulated Industries
- Role
- Vice President Marketing at IKS Health
- Location
- South Orange, NJ, US
- LinkedIn followers
- 500 followers
About Vic Baldry
Throughout my career in healthcare marketing, I’ve found that the most brilliant strategies often fail at the point of execution. I have built my career bridging that gap.I am a Senior Marketing Leader who focuses on the \"influence and transform\" side of the business. I orchestrate the global operating models and omnichannel strategies that allow complex organizations to act with the agility of a startup. Whether I am optimizing a $50M media spend or scaling a modular content system that eliminates millions in redundant costs, my focus remains the same: driving engagement through smarter, more automated marketing.I thrive in high-ambiguity environments where change is the only constant. By standardizing how we work, how we measure success, and how we develop talent, I help brands achieve double-digit engagement growth while maintaining the highest levels of regulatory excellence.
Experience
Vice President Marketing
Feb 2026 — Present · Dallas, TX, US
Education
American School of Warsaw
International Baccalaureate, English, French, Physics, Economics, Computer Science, Math
Loughborough University
BSc, Management Sciences
Skills
- Management
- Market Research
- Business Development
- Financial Analysis
- Digital Marketing
- Management Consulting
- Microsoft Office
- Sales
- Business Strategy
- Research
- Marketing
- Strategy
- Marketing Communications
- Microsoft Dynamics Crm
- French
- Business Planning
- Leadership
- Google Analytics
- Customer Service
- Email Marketing
- Project Management
- Marketing Strategy
- Crm
- Integrated Marketing
- Advertising
- Social Media Marketing
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