Vibhuti Kumar Pandey

About Vibhuti Kumar Pandey

A result oriented professional with above 8+ years of experience in Sales & Marketing (Alcobev, Brewery & distilleries, FMCG, and Consumer Durables)-Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and consequently customer loyalty, repeat and referral business-Expertise in providing quality of information on sales & distribution strategies which is converted into database which lead to meaning conclusions being drawn in future; possess excellent understanding of the market and competition-Possess excellent communication, interpersonal, people management, relationship management and analytical skills; ability to take holistic approach for solving problems-Demonstrate multidimensional role that combines strategic planning, execution, relationship management, and data-driven decision-making. Span across sales target planning, operational execution, partner management, event coordination, and real-time market intelligence gathering-Brand custodian, sales enabler, market analyst, and strategic partner to both internal stakeholders and external accounts. Continuous coordination, proactive problem-solving, and relationship-based selling to ensure consistent business growth for all.

Experience

1. Manager- Category Development

   United Breweries Ltd.

   Nov 2025 — Present · Ranchi, IN

   Sales & Target DeliveryAchieve monthly, quarterly and annual sales targets (volume, value & market share).Drive brand-wise and pack-wise sales performance for KF, Ultra, Ultra Max, Heineken, etc.2. Distribution Expansion & CoverageImprove numeric & weighted distribution across assigned territory.Ensure 100% SKU availability and manage primary & secondary sales.3. Retail Execution & VisibilityImplement planograms, shelf standards and brand visibility guidelines.Ensure timely deployment of POSM (neons, standees, chillers, bar mats, etc.).Conduct regular outlet audits to track execution quality.4. Trade Activation & PromotionsPlan and execute trade promotions, consumer offers and brand activations.Monitor trade scheme implementation and ensure proper claim settlement.5. Distributor ManagementManage distributor inventory, productivity and route coverage.Conduct monthly distributor reviews and address operational gaps.6. Market Intelligence & Competition TrackingTrack competitor pricing, schemes, visibility and market movements.Provide actionable insights to drive category growth and defend market share.7. Customer & Retailer Relationship ManagementBuild strong relationships with retailers, on-premise partners and key accounts.Resolve trade grievances related to supply, billing, delivery or schemes.8. Data Analysis & ReportingMaintain accurate sales, coverage and visibility reports.Analyze outlet and territory performance to identify opportunities and risks.9. Compliance & GovernanceEnsure adherence to excise norms, UBL SOPs and FIFO stock rotation.Coordinate with depots for MIS, stock freshness and dispatch issues.10. Cross-functional CoordinationWork closely with marketing, supply chain, finance and depot teams.Support new product launches and category initiatives.

Education

• IILM

  PGDM, Post Graduate Diploma In Management (MARKETING)

  2016 — 2018

• Holy Cross School

  CBSE, COMMERCE

  2011 — 2013

• Holy Cross School

  CBSE

  2011

• St. Xavier's College

  Autonomous college under ranchi university, Bachelor of Commerce (Hons.)

  2013 — 2016

• International School of Management, Germany

  Post Graduation, International Financial Management ,Strategic Management , Social Media Management.

  2016 — 2016

Skills

• Microsoft Word
• Powerpoint
• Microsoft Excel
• Leadership
• Management
• Team Building
• Strategic Management
• Time Management
• Event Planning
• Customer Service
• Negotiation
• Marketing
• Strategic Planning
• Project Management
• International Financial Management
• Social Media Management
• Finance
• Social Media
• Microsoft Office
• Customer Relationship Management (Crm)
• Public Speaking
• Coaching
• Teamwork
• Team Management