Vibhu Saxena
Marketing Team @The Phoenix Mills Ltd.
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WORK HISTORY
Marketing Team @The Phoenix Mills Ltd.
Strategic Event Management: Led the end-to-end execution of marketing events and activities, including large-scale campaigns and in-mall promotions.Cross-Functional Collaboration: Coordinated with internal mall teams (Operations, Security, ERT, Engineering) to ensure seamless execution of events, promotions, and activations.On-Ground Branding & Activations: Executed complete Call-to-Action (CTA) strategies, driving brand visibility through on-ground branding, promoters, and retailer partnerships.Entertainment & Event Planning: Managed rosters and scheduled hygiene musical events at atriums, F&B outlets, and Bellona venues, enhancing customer engagement.Vendor & Decor Management: Oversaw all aspects of décor projects, collaborating with agencies for on-ground execution and year-round production.On-Ground Branding & Activations: Executed complete Call-to-Action (CTA) strategies, driving brand visibility through on-ground branding, promoters, and retailer partnerships.Digital Campaign Oversight: Monitored and optimized campaigns, offers, and new brand launches on social platforms and the company website.MIS Reporting & Analytics: Prepared detailed MIS reports, campaign analysis, and performance dashboards on a weekly, monthly, and campaign-specific basis.Social Media Support: Assisted the Digital Marketing SPOC in maintaining brand consistency across social media platforms and managing asset hygiene.Content & Trend Analysis: Researched emerging trends to develop innovative content ideas for digital media platforms, enhancing audience engagement.Presentation Development: Created compelling presentations for marketing activities, performance reports, sponsorship decks, and event/IP concepts.
EDUCATION
University of Lucknow
Master of Business Administration - MBA, Marketing/Marketing Management, HR
University of Lucknow
Bachelor of Business Administration - BBA, Management Science
ABOUT VIBHU SAXENA
MBA | Marketing & HR |Head Student Placement Coordinator in Lucknow University | Graphic Designing |Digital Marketing | Food Blogger|Leadership & Team Development | Passionate About Innovation & Collaborative Team Player
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