Vibhor Gulati
Trusted Partner to CMOs & Agencies | Scaling Influencer Marketing, Creator Campaigns & Brand Storytelling | Partner @ ART-E Media | Co-Founder @ Defodio Digital
- Role
- Partner at Arte Mediatech
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vibhor Gulati
I help brands and agencies unlock ROI-driven influencer marketing through strategic thinking, creator insight, and large-scale campaign execution.Over the past decade, I’ve built and scaled two businesses—ART-E Media (Partner) and Defodio Digital (Co-Founder)—where I’ve led thousands of creator collaborations, high-impact brand campaigns, and content strategies for some of India’s fastest-growing companies.My work sits at the intersection of influencer marketing, brand storytelling, digital strategy, and creator ecosystem development. I specialize in helping CMOs, brand managers, and agencies solve problems like: How do we make influencer spends more ROI-focused? How do we scale creator campaigns without losing authenticity? How do we build brand narratives that actually convert, not just gather views? How do we structure long-term influencer programs instead of one-off posts?With people in my creator network and 8+ years building campaigns end-to-end, I bring the systems, relationships, and strategic lens needed to move beyond “influencer posts” and into business-impact storytelling.What I’m known for:• Designing full-funnel influencer strategies tied to brand KPIs• Scaling creator programs across regions, platforms & niches• High-creativity campaign ideas backed by data, not guesswork• Partnering closely with leadership teams to solve marketing challenges• Delivering campaigns that drive measurable ROI, not vanity metricsIf you’re a CMO, brand leader, or agency looking to scale influencer marketing with clarity, creativity, and real business impact — let’s connect.
Experience
Partner
Mar 2023 — Present · Mumbai, IN
Driving ROI-focused influencer marketing for high-growth brands-Scaled creator campaigns across India for brands in FMCG, auto, fashion, tech, and lifestyle-Built a creator network across regions & niches-Led full-funnel influencer strategy from research to execution & reporting-Helped CMOs optimize influencer spends with measurable KPIs & clear ROI frameworks-Designed high-impact creator storytelling formats that improved engagement & conversions-Partner to agencies for creative pitching, strategy development, and nationwide execution
Education
NBS Alumni Affairs, NTU
International Immersion Program, Managing Talents: Challenges in Asia's Emerging Markets
2017 — 2017
FORE School of Management, New Delhi
Post- Graduate Diploma in Management, International Business
2016 — 2018
PDM College of Engineering - India
Bachelor of Technology, Information Technology
2009 — 2013
Skills
- Educational Workshops
- Jquery
- C
- Programming
- Marketing Strategy
- Web Development
- C++
- Management
- Java
- Public Speaking
- Core Java
- Testing
- Javascript
- Html 5
- Ios Development
- Android
- Css
- Microsoft Office
- Cloud Computing
- Online Reputation Management
- Microsoft Powerpoint
- Business Strategy
- Test Automation
- Web Services
- Persuasive Presentations
- Leadership
- Solution Architecture
- Microsoft Excel
- Xml
- Eclipse
- Marketing
- Solution Selling
- Market Research
- Servlets
- Wordpress
- Blogging
- Pre-Sales
- Team Management
- Technical Training
- Php
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