Vibhor Soni

About Vibhor Soni

I would like to work in a healthy and friendly environment, where performance is rewarded by new challenges and responsibilities.

Experience

1. Sr Specialist - Digital Marketing

   Newfold Digital

   Jun 2023 — Present · Mumbai, IN

   As a Senior Specialist, I drive the full-funnel Search Engine Marketing (SEM) strategy and execution across Newfold Digital\'s key APAC growth and stable brands, managing over AUD $1.15 Million in media spend monthly.Regional & Budget :Managing digital advertising portfolio for Crazy Domains (APAC\'s largest growth brand), managing a substantial monthly budget of AUD in the competitive Australia and New Zealand markets.Managed the stable brand Vodien in the Singapore market with a monthly budget of AUD SEM & Multi-Platform Management:Directed end-to-end SEM activities, including campaign creation, keyword strategy, keyword research, and continuous campaign optimization across all platforms.Managed the strategic distribution and execution of large budgets across major platforms: Google Ads (Search, PMax, Demand Gen, YouTube), Meta Ads (Conversion and Mid-Funnel Reach & Frequency), Bing Ads, and Spotify Ads.Competitive Strategy & Market Intelligence:Designed and executed targeted campaigns specifically engineered to counter the market strategies and impression share of global competitors like GoDaddy and Hostinger, ensuring our regional brands (Crazy Domains, Vodien) maintained a strong competitive position.Performance Tracking & Optimization:Utilized advanced analytics tools, including Tableau, to generate detailed performance reports and acquire actual conversion data (Orders and New Customers).using CAC as the critical metric to guide campaign optimization and strategic budget allocation decisions, maximizing efficiency and scaling profitability.Creative & Promotional Execution:Managed the digital advertising presence through high-volume promotional periods (e.g, Birthday Sale, Black Friday, EOFY Sale, 10.10/11.11).Wrote compelling ad copy (text ads) and collaborated with design teams to initiate requests for high-performing image and video creatives.A/B testing for Ad copies/ creatives and landing pages.

Education

• Truba Institute of Engineering & Information Technology, Bhopal-462036

  Bachelor of Engineering (B.E.), Computer Science

  2004 — 2008

• Barkatullah Vishwavidyalaya

  M.B.A., Human resource

  2010 — 2012

• T.I.T. college

  Master of Business Administration (M.B.A.), Human Resources Development

  2010 — 2012

Skills

• Written & Oral Presentation Skills
• Analytics
• Online Advertising
• Keyword Research
• Team Management
• Ppc
• Sem
• Marketing Strategy
• Market Research
• Google Adwords
• SEO
• Google Analytics
• Digital Media
• Facebook
• Microsoft Word
• Online Campaign Management
• E-Commerce
• Google Adwords Professional
• Digital Marketing
• Lead Generation
• Advertising
• Online Marketing
• Conversion Optimization