Vibhor Agarwal
Business Lead on ThumsUp & Fanta for Coca-Cola Company & Senior Business Director at Essence Mediacom | Marketing Strategist | Integrated Media & Brand Campaigns | Digital Communication Planner | Data Analysis & Research
- Role
- Business Lead on Thums up & Fanta for Coca-cola & Senior Business Director at Essence Mediacom at Essencemediacom India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vibhor Agarwal
I help brands identify where they can win — across consumers, culture, audiences, and…
Experience
Business Lead on Thums up & Fanta for Coca-cola & Senior Business Director at Essence Mediacom
Nov 2024 — Present · Gurugram, IN
Role & Responsibilities:1. Responsible for leading strategic marketing plans for Coca-Cola Company’s flagship brand ThumsUp along with Fanta and driving business growth.2. Address client concerns promptly, offering strategic solutions to maintain trust and partnership.3. Oversee the development of integrated media strategies, ensuring alignment with the client’s overall marketing and business goals.4. Adapt strategies based on shifting market dynamics or client needs, ensuring campaigns remain relevant and effective.5. Provide guidance and insights to internal teams on client goals, industry trends, and competitive landscape.6. Drive revenue growth by identifying new business opportunities within existing client portfolios or through pitching to new clients.7. Lead and mentor a team of campaign planners, buyers, and account executives, fostering a culture of collaboration and excellence.8. Conduct regular team meetings, performance reviews, and training sessions to enhance team skills and efficiency.
Education
Lucknow University
B.Com, Commerce
2007 — 2010
City Montessori School
12th, Commerce, Mathematics, Economics, Accounts
2005 — 2007
IILM Graduate School of Management
Post Graduate Diploma in Management, Marketing
2010 — 2012
St. Francis' College
10th, Physics, Chemistry, Biology, Mathematics, English
1993 — 2005
Skills
- Digital Media
- Brand Management
- Marketing Strategy
- Microsoft Office
- Marketing Management
- Online Advertising
- Media Buying
- Marketing Communications
- Social Media Marketing
- Initiator
- Online Marketing
- Corporate Communications
- Advertising
- Market Research
- Media Planning
- New Business Development
- Marketing Research
- Business Development
- Digital Marketing
- Competitive Analysis
- Digital Strategy
- Marketing
- Management
- Teamwork
- Team Management
- Integrated Marketing
- Crm
- Business Strategy
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