Vibhakar Singh Rathor
Area Sales Manager - Bajaj Auto | Ex-Hindustan Unilever, Asian Paints | Skilled Sales Professional with experience in nurturing key clients and stakeholders towards growth with strategic planning and tactical execution
- Role
- Area Sales Manager at Bajaj Auto Ltd
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Vibhakar Singh Rathor
With 14+ years of profound expertise in Sales and Marketing, my role as an Area Sales…
Experience
Area Sales Manager
Sep 2019 — Present · Kolkata, IN
Key Result Areas- Managing 150+ Cr Commercial Vehicle Business through authorized 25 Dealers/branches,8 SMs & 100+ Field force- Currently leading the Sales & Marketing operation for Jharkhand & North-East for Bajaj Auto, responsible for Market Share gain, Channel expansion, manpower management & customer experience- Planning Quarterly & Yearly Sales Plan & Budget, Product marketing communication & Stock planning at secondary network- Ensured all customers continue to have sustainable and profitable growth, engaging them and continuing to have customer centricity as a core competency- Responsible for improving the NPS score of the zone- Administered the entire BTL spends & sustained market activities in the assigned region for all categories- Building and driving overall development of MTs, Dealers, Dealer Manpower through OJTs, and workshops- Leveraged skills in assessing risks and driving actions based on a thorough analysis of all factors in a business situation.Highlights- Devised strategic market actions which led to 25% Value gain & 12% MS gain in FY25 | 16% MS gain in F24 over F23- Increased sales from 85 Cr to 100 Cr in FY23 resulting market share gain by 9% in overall CV segment- Led 120+ Consumer & influencer activations program with 100% adherence as per SOP, resulting effective lead generation and Coverage in assigned zone. Hot Enquiry ratio achieved 23%- Doubled Bajaj Cargo volume in Assam with 14% market share gain in FY24 through penetrating in Captive, SPV, PSU Financing & increasing coverage & awareness through sustained market activities.
Education
ICFAI Business School
MBA
2008 — 2010
Skills
- Sales Management
- Sales
- Fmcg
- Team Management
- Channel Partners
- Marketing Strategy
- Sales Operations
- Market Planning
- Marketing Management
- Key Account Management
- Competitive Analysis
- Management
- Channel Management
- Business Strategy
- New Business Development
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