Vibha Singh
@Balans: India’s leading clean and natural products with adaptogen, delivering science-backed solutions for root-cause wellness.
- Role
- Retention Specialist at Anveya Living Private Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vibha Singh
Over 8 years of hands-on experience in D2C, e-commerce, and startup growth. I thrive on building brands and driving tangible results. I\'m a builder, problem-solver, and digital-native strategist passionate about the entire customer lifecycle. Founder, Aesens Shop: Currently building a curated D2C gifting & lifestyle brand from scratch – handling everything from product sourcing and Shopify development to multi-channel growth marketing (Paid Ads, Organic, Influencer) and customer experience. Founding Member & Leader, Anveya Living (Acquired): As Employee #1, I played a pivotal role in scaling multiple D2C brands (Anveya, ThriveCo, Curlvana) from inception to acquisition. Key contributions include:* Head of Retention Marketing: Architected and led strategies achieving an industry-leading ~50% repeat order rate across Email, SMS, and WhatsApp channels using platforms like WebEngage. Built and managed a high-performing team.* Built Key Functions: Established the Customer Support/Sales function (scaling to 50+ executives, implementing 7-figure sales processes via web-chat) and spearheaded Online Reputation Management & Influencer Marketing initiatives driving brand trust. My Approach: I combine bold thinking with rapid execution. I take ownership, move fast, and build scalable systems across growth, retention, content, and brand operations. Comfortable wearing multiple hats and driving impact from strategy to tactical implementation.Expertise: D2C Strategy & Execution | Growth Marketing | Retention Marketing | E-commerce Management (Shopify/WordPress)| Influencer Marketing & ORM | Content Strategy & SEO | Customer Experience & Support | Team Building & LeadershipLet\'s connect! Open to discussing opportunities in D2C space, growth strategy, and brand building.
Experience
Retention Specialist
Nov 2023 — Present · IN
Education
International Institute Of Management, New Delhi
Master of Business Administration (MBA)
2009 — 2011
CCS (Chaudhary Charan Singh)University
Bachelor of Business Administration (BBA)
2004 — 2007
Skills
- Employee Engagement
- Talent Management
- Pay Per Click (Ppc)
- Business Development
- Ppc Bid Management
- Digital Marketing
- Performance Based Marketing
- Team Management
- Roi Optimization
- Talent Acquisition
- Search Engine Marketing (Sem)
- Facebook Marketing
- Microsoft Office
- Social Media Marketing
- Customer Service
- Vendor Management
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