Vibek Dubey
Social Media & Content Strategist | AI Obsessed | Adding humor to hustle | Fact-Checker | @ InMobi
- Role
- Senior Content Associate at Glance
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vibek Dubey
With over 7 years of expertise in digital media, live streaming, short video platforms, e-commerce, and the shoptainment space, I am a seasoned Content and Operations Specialist. My career is built on a foundation of creator management, content moderation, AI-driven content strategies, affiliate commerce, and cross-platform campaign execution. I have a proven track record of driving operational efficiency and fostering creative solutions across multiple industries. My ability to navigate complex ecosystems, collaborate cross-functionally, and execute data-driven strategies has consistently delivered high-impact results, whether optimizing content for user engagement, refining operational processes, or leveraging emerging technologies. As I continue to grow in this dynamic field, I am eager to contribute to innovative projects that shape the future of digital content and commerce. I thrive in fast-paced environments where creativity meets strategy, and I\'m excited about opportunities that allow me to drive business transformation and elevate customer experiences.
Experience
Senior Content Associate
Jan 2020 — Present
Led creator operations and On-Call management for live streaming and short video ecosystems, resolving ~87% of reported issues independently and improving operational efficiency. Managed a 60-member content moderation team; handled daily allocations, quality control (QC), and 24/7 support, ensuring error-free moderation and scaling processes. Piloted affiliate commerce experiments for Amazon and Flipkart; drove 50 %+ Click-to-CTA rates on Flipkart, highlighting female-focused product strategy for higher conversions. Conceptualized and executed in-feed ad creatives, from copywriting to design direction, driving engagement across fashion and lifestyle categories. Launched a successful Meme-led shoptainment video category, creating 70+ short videos that diversified content feeds and boosted user engagement. Ran end-to-end WhatsApp Notification Campaigns via Gupshup with a 0% error rate, achieving a 2.81x revenue-to-cost ratio through personalized, event-based product messaging. Supported US market expansion by creating 5–10 Shoppertainment videos daily and training AI models for US trends (body type, hair type, outfit mapping, face masking). Recognized internally with multiple awards, including the Avenger and Real Star awards for outstanding contributions across multi-team initiatives.
Education
Guru Jambheshwar University
Master of Mass Communications, Mass Communication/Media Studies
2015 — 2017
Delhi University
Bachelor of Arts (B.A.), Art/Art Studies, General
2010 — 2013
Indian Institute of Technology, Delhi
Diploma of Education, Digital marketing
Bharatiya Vidya Bhavan - New Delhi
Post Graduation Diploma in Radio & T.V Journalism, Mass Communication/Media Studies
2015 — 2016
Skills
- News Writing
- Blogging
- Research
- Web Content Writing
- Journalism
- Social Media
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