Vi Singh
- Role
- Head of Growth Strategy & Analytics at ADT
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Head of Growth Strategy & Analytics
Oct 2019 — Present
Leading the Growth Strategy & Analytics team with focus on driving top & bottomline growth by transforming the way ADT goes to market and runs the business. • Designed the Growth Strategy & Analytics organization and built the team from 0, handpicking every single individual • Owned corporate analytics vertical, covering Data Science, Business Intelligence, Business Analysis and Customer/Mkt Research • Created the roadmap of the purpose and success criteria of Growth Stralytics, strategically inserting analytics driven strategy in all aspect of GTM planning • Provided full spectrum strategy and analytics support to all lines of businesses, including Residential, Business and Custom Homes • Spotted, refined and pursued several new high value opportunities where data and analytics could accelerate business results • Led 50+ projects, spanning across research, studies, investigations, analyses, modeling and strategic initiatives, every calendar year • Identified, structured, led and delivered the top 2 initiatives that resulted in an unprecedented double digit subscriber growth in 2020 & 2021 • Uncovered important business critical insights and gaps that drastically transformed our sales and marketing GTM strategy
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