Virginia Healey

WORK HISTORY

ABOUT VIRGINIA HEALEY

Versatile, award-winning global marketing and communications leader with expertise in brand management, creative strategy, and end-to-end integrated marketing campaigns that drive awareness, engagement and sales for both B2C and B2B.Successful in launching new revenue streams leveraging brand equity and strategic partnerships.Record of leading high-performing digital marketing and creative services teams with effective communication and collaboration between cross-functional stakeholders.Expertise spans fashion, luxury, beauty and consumer lifestyle categories with global digital media and publishing a focus.Strong retail experience threaded throughout career covering sales, marketing, merchandising, and partnerships.Purpose-driven, open, entrepreneurial mindset thrives in times of transformation. Expertise:Marketing: 360 ideation and activation, full-funnel digital campaign strategy, paid and social media, consumer journeys, subscriptions, memberships, retail, e-commerce, experiential, events, influencer strategy, communicationsBranding: Strategy and management, visual Identity, positioning, storytelling, packaging Creative Services: Talent acquisition, management, operations, content strategy, production, budgetsBusiness Development: Partnerships, sales, client relationships