Vaibhav Gupta
- Role
- Data Scientist Iii Analytics Manager at Expedia Group
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Vaibhav Gupta
Analytically-driven, a high-achieving Data analyst with over 8 years of experience in…
Experience
Data Scientist Iii Analytics Manager
May 2016 — Present
Several split testing (A/B) techniques were implemented to enhance customer email content commitment and modifications. Dynamic client profiling and persona modelling developed. Design, engineer and built up a COVID recovery portal for AM’s & further evolving it into a data driven recommendation engine. This would improve AM efficiency & client engagement. Implemented a unified scoring model-Customer Engagement Score spilt across multiple channels with optimised recommendations. Created a model to assess the indirect volume contribution of marketing cohorts. Defining KPI’s to boost user engagement & ROI on the newly launched community platform. With the needs of the end user constantly in mind, design, construct, deploy, and maintain important data sets that offer analytical solution and timely access to relevant business information. Simulate time-series forecasting models to predict volumes, web conversion & bookings.
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