Vignesh S.
Product Management | Strategy | Indian Institute of Management – Lucknow (IIM-L) | Product Marketing | Value Selling | Data Analytics | Program Management | Six Sigma Black Belt
- Role
- Product Marketing Manager at Festo India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vignesh S.
Experienced marketing leader with core expertise in product management and product marketing. Thirteen+ years of cross-functional exposure, and profound knowledge into Automotive and Industrial automation markets. With strong data-based decision making and cross functional collaboration, have contributed to business transformation and change projects.
Experience
Product Marketing Manager
Oct 2022 — Present · Bengaluru, IN
Head of product management and marketing, responsible for portfolio management, lifecycle, and Festo Core Range product basket- Developed product marketing strategies aligning with business objectives, consistent with brand image, across all platforms and channels- Market survey, on product perception, acceptance, across industry segments & geographical regions in India- Developed market & product segmentation, deriving product baskets focused per industry segments- Defined successful value-based product positioning to enhance growth, market share & customer experience, based on market research & competitive analysis- Developed product roadmap, consistent with market trends, requirements & business objectives, involving cross functional team collaboration for localization initiatives- Established market launch process & go-to market concepts, harmonizing cross functional actions, for faster & effective introduction of new products- Mentored product lifecycle approach across channels, lead to increased market penetration of focus products- Implemented product steering measures aligning with product lifecycle, to introduce new products & phase-out old technologies- Developed a tailored channel specific master incentive & reward schemes, fostering engagement and participation for focus product sales- Ramp-up planning and forecast of new products, with opportunity identification- Developed go to market strategies for product launches, involving awareness & promotional campaigns, collaterals for various stages of marketing funnel- Defined digital marketing campaigns & conventional marketing campaigns for product launches, across channels- Implementation of marketing campaigns, and monitoring with curated performance metrics & KPIs- Products: Industrial automation, Pneumatics portfolio- Market Segments: Automotive, Electronics & Semiconductor, Food processing, Packaging, Pharma, Textile, Printing & Plastic- Channels: Direct, Distribution & Online sales
Education
B. M. S. College of Engineering
Bachelor of Engineering - BE, Mechanical Engineering
2007 — 2011
Indian Institute of Management, Lucknow
Executive Programme, Data Driven Product Management
Birla Institute of Technology and Science, Pilani
Master of Technology - MTech, Quality Management
2015 — 2017
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