Vincent Geffray

About Vincent Geffray

VP-level Product Marketing and Go-To-Market leader with 20+ years of experience helping enterprise SaaS companies translate complex platforms into clear, differentiated value for the market. I work at the intersection of Product, Marketing, and Revenue, with a focus on portfolio clarity, adoption, and sustained growth.I spent nearly nine years at Everbridge across pre-IPO growth, post-IPO scale, and multiple acquisitions. As Head of Global Product Marketing, I built and scaled the PMM organization, helped grow ARR from ~$80M to $450M+, supported the company’s 2016 IPO (NASDAQ: EVBG), and contributed to its $1.8B private-equity acquisition. A major part of my role was rationalizing an expanding product portfolio, simplifying the value proposition, and shifting the organization from fragmented product selling to a cohesive solution- and platform-led motion.Today, I lead Product Marketing, Revenue Enablement, and Analyst Relations at Trustmi, an Israeli-led cybersecurity company. I partner closely with Product and GTM leadership to define positioning, launch strategy, and sales enablement, using customer education and competitive intelligence to drive adoption and expansion in enterprise sales cycles.I’m most effective in complex, fast-moving environments — multi-product portfolios, global teams, and public or PE-backed companies — where alignment between Product, Sales, and Marketing is critical. I regularly engage with industry analysts (Gartner, Forrester), serve as a company spokesperson at industry conferences, and enjoy building and mentoring high-performing teams.I’ve spent roughly half my career in Europe and half in the U.S, and I’m comfortable leading globally distributed teams while maintaining a clear, consistent market narrative.Fluent in English and French, conversational in Spanish.

Experience

1. French Foreign Trade Advisor

   French Foreign Trade Advisors

   Feb 2021 — Present · Boston, MA, US

Education

• Université de Rennes I

  Master of Science - MS, Computer Science & Communications

• thePower

  MBA Program, Business Administration and Management, General

• MIT Sloan School of Management

  Executive Certificate, Strategy and Innovation

  2012 — 2014

• Université de Technologie de Compiègne (UTC)

  Master of Science - MS, Mechanical and Acoustic Engineering

• MIT Sloan School of Management

  Executive Certificate, Management and Leadership

  2009 — 2010

Skills

• Solution Selling
• Itil V3 Foundations Certified
• Strategy
• Cloud Computing
• Sales Operations
• Enterprise Software
• Product Strategy
• Data Center
• Product Marketing
• Product Management
• IT Service Management
• Demand Generation
• Devops
• Sales Enablement
• Product Launch
• New Business Development
• IT Operations Management
• Competitive Analysis
• Go-to-Market Strategy
• Pre-Sales
• Channel
• Saas