Vincent Ganci
Account Director, Strategic Partnerships
- Role
- Account Director, Strategic Partnerships at iHeartMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Vincent Ganci
Building and customizing fully integrated solutions with multiple amplification platforms that engage your consumer, build emotional connections and drive ROI specifically targeted towards your brands KPI\'s.
Experience
Account Director, Strategic Partnerships
Jan 2018 — Present · New York, NY, US
Drove new business development through strategic prospecting and executive-level outreach using Pathmatics, Winmo, Media Monitors, SponsorUnited, Crunchbase, and LinkedIn across CPG, QSR, Travel & Tourism, Healthcare, and Education- Designed and sold six- and seven-figure integrated marketing programs leveraging Broadcast, Podcast, Streaming Audio, Digital, Social, CTV, Live Events, and Influencer platforms- Owned the full sales cycle from prospecting and negotiation to campaign execution, optimization, and post-campaign analysis- Developed data-driven sales narratives and presentations to influence executive decision-makers and agency partners- Optimized campaign performance and ROI using analytics and attribution tools including ArtsAI, Podsights, and Veritone, delivering actionable insights and optimization strategies to clients- Built and expanded long-term client relationships by delivering results-driven, budget-conscious strategies that generated repeat business and upsell opportunities- Partnered cross-functionally with Sales, Marketing, Digital, Operations, and Finance teams to drive revenue growth and campaign performance- Awarded iHeartMedia New York’s Panel of Excellence in 2020 and 2024.
Education
St. John's University
Master of Science, International Communication
2011 — 2013
St. John's University
Bachelor of Science, Public Relations
2007 — 2011
Skills
- Radio Programming
- Team Leadership
- Event Planning
- Radio
- Digital Media
- Advertising
- Talent Management
- Marketing Strategy
- Marketing Communications
- Media Planning
- Publicity
- Radio Advertising
- Social Networking
- Brand Awareness
- Integrated Marketing
- New Media
- Management
- Strategic Planning
- Marketing Communications Planning
- Sponsorship Activation
- Sponsorship
- Microsoft Office
- Sales
- Social Media Marketing
- Music Industry
- Brand Development
- Windows
- Marketing
- Broadcast
- Leadership
- Record Labels
- Creative Direction
- Integrated Marketing Communications Planning
- Apple Software
- Media Relations
- Teamwork
- Interpersonal Skills
- Event Production
- Broadcasting
- Customer Service
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