Valeria Gagen
Digital Marketing Strategist | AI-Driven Campaigns | Email Marketing Expert
- Role
- Digital Marketing Manager at Amazon Web Services (AWS)
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Valeria Gagen
Throughout my career, my focus has been on building meaningful customer experiences that…
Experience
Digital Marketing Manager
Sep 2022 — Present · US
Strategic email marketing leader with track record of driving business growth through targeted campaigns, lifecycle automation, and A/B testing, consistently delivering above-benchmark engagement rates and directly contributing to revenue growth through customer acquisition and retention initiatives.• Increased email campaign reach by 99% YoY (2.16M to 4.3M) with 72% improvement in click rates (11.8% to 20.3%).• Led certification campaigns reaching 2M recipients, achieving 50% open rate and driving new exam registrations.• Design and deploy high-converting digital assets including email campaigns, landing pages, and custom forms using Marketo, Splashthat and Salesforce. • Partner cross-functionally with global program managers and field marketing teams to optimize customer journeys and drive business outcomes.
Education
The University of Texas at Dallas
BA, International Political Economy
2010 — 2011
Texas Tech University
Studied Abroad, Spanish
2009 — 2009
The University of Texas at Dallas
Master's Degree, International/Global Studies
2012 — 2014
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