Vince Ferrinho

About Vince Ferrinho

I am a strategic marketing professional with over a decade of technology marketing, account, and operations management experience. Holding many different titles over the years, I\'ve learned to evolve and embrace change. Most recently I\'ve been focused on product marketing, campaign strategies and marketing operations.What do I bring to the table? First, I\'m driven to deliver better-than-expected results in everything I do. More specifically, my goal is to develop go-to-market strategies, campaigns and customer acquisition solutions that are best in class; the kind of marketing presence that exceeds what\'s already been done in the industry and leaves competitors marveling.With Sensys Networks, I\'ve had the fortunate opportunity to direct all facets of marketing while managing an incredible team of diverse talents. I\'ll spare you the details here, since my experience highlights are listed below, but my day-to-day involves both hands-on production and delegating appropriately. All the while, I\'ve established a proven track record of meeting tight deadlines, working within budgets and mastering complex technical solutions.Professional Expertise:Product Marketing, Solution Marketing, Branding, Lead Generation, Marketing Operations, Event Marketing, Trade Shows, Partner Marketing, CRM (Salesforce, Pardot), Content Marketing, Relationship Development, Product Strategy, Customer Acquisition Solutions, Product Launches, Technical Problem Solving, and Product Management.Technical Skills:Salesforce, Pardot, Adobe Suite (esp. Dreamweaver, Acrobat Pro, Illustrator), Google Analytics, Google Suite, Microsoft Office, mobile platforms and application onboarding systems, SEO/PPC systems, with understanding of Java, C++, HTML and PHP. I relish the opportunity to learn and master new applications and systems.

Experience

1. Director of Marketing

   Sensys Networks

   Nov 2015 — Present · Berkeley, CA, US

   PRODUCT MARKETING - Development of naming, positioning, launch plan, collateral, videos, and outbound communicationsBRAND - Redefined the go-to-market messaging and positioning for the company\'s SaaS and manufactured productsLEAD GENERATION - Created digital marketing and lead generation strategy through online/offline advertising, email marketing (Pardot) and Salesforce CRM campaignsEVENT MARKETING - Managed international trade show presence with higher-profile booths and exclusive events coordinated seamlessly with PR, editorials, advertising and social mediaPARTNER MARKETING - Drove joint marketing initiatives spanning industry events, email, collateral and PR with Verizon, Siemens, Econolite and dozens more companiesCRM (Salesforce)- As Salesforce Administrator, drove sales/marketing/service operations while implementing marketing and sales automation programs with Pardot, Salesforce Inbox and EngageMARKETING OPERATIONS - Designed and implemented internal systems to support sales and marketing processes

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS, Business Administration (Marketing concentration)

Skills

• Wireless
• SEO
• Business Analysis
• Strategy
• Enterprise Software
• Sales Management
• Mobile Devices
• Salesforce.com Implementation
• Marketing Management
• Email Marketing
• Social Media
• Marketing
• Project Management
• Pardot
• Sales Operations
• Customer Service
• Product Marketing
• Online Marketing
• Google Analytics
• Salesforce.com Administration
• Search Engine Marketing (Sem)
• Go-to-Market Strategy
• Account Management
• Business Development
• Digital Marketing
• Strategic Planning
• Mobile Marketing
• Lead Generation
• Customer Acquisition
• Leadership
• Product Management
• Strategic Partnerships
• Crm
• Salesforce.com
• Mobile Applications
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Management
• Business Strategy