Victoria Favía
Digital Marketing Manager @Global X ETFs
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WORK HISTORY
Digital Marketing Manager @Global X ETFs
New York, NY, US
Ideate, develop, implement, and optimize the yearly digital strategy and comprehensive digital marketing campaigns across multiple platforms, ensuring alignment with strategic goals and driving significant engagement.• Partner with top-tier media outlets such as WSJ, Financial Times, and Bloomberg to enhance campaign value and reach.• Negotiate and manage media plans to maximize ROI and align with the company’s strategic positioning.• Coordinate with design teams to develop compelling creative assets and ensure consistency across all marketing channels.• Conduct performance analysis using analytics platforms to optimize campaign effectiveness and improve benchmarks.
EDUCATION
Digital House
Marketing Digital, Marketing/Marketing Management, General
Savannah College of Art and Design
Master of Arts - MA, Luxury and Brand Management
Universidad Torcuato Di Tella
Business Economics
ABOUT VICTORIA FAVÍA
I run paid media campaigns for a $90B+ ETF issuer, partnering with WSJ, Bloomberg, Financial Times, Morning Brew, and Axios to move performance across one of the most compliance-heavy categories in marketing. Before that, I founded a premium plus-size fashion brand in Buenos Aires, scaled it to 30K Instagram followers and AR$25M in annual revenue, and learned how to build a P&L from zero. That combination is the point. I bring enterprise-grade rigor and founder-grade range to the same desk. What I do well: Paid media and performance. Multi-platform campaign strategy across financial publishers, programmatic, paid social, and SEM. Annual planning, media negotiation, performance analysis, and the McKinsey-style decks that turn numbers into decisions. LATAM and cross-border marketing. Bilingual in English and Spanish, with working Portuguese. I have run campaigns and content across both markets and read cultural nuance that monolingual teams miss. Brand building with strategic depth. M.A. in Luxury and Brand Management from SCAD, including a sponsored collaboration with Nike. Long-term thought leadership work on Charting Disruption, my company\'s flagship industry program. Active AI investment. Currently in Coderhouse\'s AI and Automation program, with an AI Agents course starting next. I am building applied fluency for marketing workflows: research, copy iteration, campaign analysis, and operational automation. Reach me: v••••••••@gmail.com
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