Veselina Nedelcheva

About Veselina Nedelcheva

I am interested in human rights, storytelling and unusual perspectives, looking for ways to bridge aesthetics with practicality and help tackle problem-solving in an efficient way. Having obtained a BA degree with a concentration in designing societies with a minor in philosophy, ethics and law from Minerva Schools, I aim to develop a holistic but nuanced approach to executing projects. I am particularly excited to make use of creativity under constraints in problem-solving, the connection of various mediums, utilizing my organizational and design skills, attention to detail, interdisciplinary social science background. My past experiences include diverse positions in the areas of hiring, education, marketing and design, as well as developing personal projects in various art mediums.

Experience

1. Community Development Manager

   Minerva University

   Sep 2022 — Present

   Product Marketing Lead go-to-market strategy and execution for graduate programs, including positioning,messaging, awareness-building, collateral and communications programs. Understand deeply the comprehensive product offerings and collaborate across otherteams and programs at Minerva to ensure readiness for delivery. Develop a deep, ongoing understanding of the competitive landscape for our graduateprograms, evaluate the product-market fit for our offerings, and identify ways to makeour programs a better option for prospective and current students. Act as liaison to the extended field team for graduate program marketing and outreach. Understand regional plans and activity, regional nuances and needs, and more.Acquisition Manage integrated global acquisition programs from concept to execution, partneringwith cross-functional team members to ensure alignment on strategy, brand, andexecution. Ensure new program ideation resulting in pilot testing of new initiatives. Develop and implement campaign tracking mechanisms and ensure that they are usedand feed into decision-making and prioritization.Conversion Develop and deliver lead and applicant nurture campaigns leveraging emails, in-appmessaging, call campaigns, and other. Generate workflow, communications, and programs that move applicants through all thesteps of the admissions process. Leverage marketing creative team to drive content development and distribution,creative asset development, and more. Track campaign/program performance and make program adjustments to drive to resultsor make prioritization decisions. Drive admit-to-enroll initiatives to support steady growth of enrolled graduate studentsfrom year to year.

Education

• Baba Tonka High School of Mathematics

  National Diploma, Mathematics and Computer Science

  2007 — 2015

• Minerva University

  BA, Designing Societies & Philosophy, Ethics and Law

  2015 — 2019

Skills

• Microsoft Office
• Microsoft Word
• Customer Service
• Research
• Public Speaking
• C++
• Teamwork
• Powerpoint
• Microsoft Excel
• Teaching
• Python
• Leadership